Puromaliko Woka - Lift Up Dept of Aboriginal Affairs
Scope of Work
The design and creation of artwork that uniquely reflects Women and the invaluable contribution they bring across all facets of community and life.
This culturally appropriate and inclusive artwork will celebrate women through vivid colour, traditional symbolism and textured contemporary design. The artwork will provide unique branding for use across promotional materials for the Aboriginal Affairs Greater Northern Region Aboriginal Women’s Forums in 2017 to be held in four location including Upper Hunter, Mid North Coast, Far North Coast and New England North West.
The artwork will be produced in a full package of Graphic Design formats ready for use in a wide range of mediums, as required. Including, but not exclusive to Banners, Conference gifts, Letter of invitation, agenda and program.
Design elements of the artwork will be reflective of strength and nurturing of Women with emphasis on empowerment, connectedness & unity. Inclusive of all Grandmothers, Mothers, Aunties, Nieces, Sisters and Daughters the artwork will celebrate women and their resilience through challenge.
Emphasis will also be placed on coming together to share our stories and the journey taken towards leadership through unity and cultural healing, in turn building strength in families, as we recognise and celebrate women as the glue and are empowered and supported through unity, shared vision and strategic networking within the region as initiated through the forum.
Puromaliko Woka - Lift Up
Puromaliko Woka uniquely reflects women and the invaluable contribution they bring across community and life. Inclusive of all women the artwork celebrates women and their resilience through challenge.
From the bottom on the canvas the storyline begins from a rising circle, signifying mother earth and nurturing. Flowing upward traditional women symbols rise and come together at the centre of the piece upon a meeting circle, depicting women gathering to share and support one another at the Greater Northern Region Aboriginal Women’s Forums. The pathway continues upward showing the journey taken towards leadership through unity and healing, in turn building strength in our families and communities.
The four forum locations are represented within the work as individual women symbols upon country and are connected into the flowing pathway of women being empower and supported through connection and shared vision.
Size: 1000 x 1000mm
In addition to painting the original artwork we also produced several products for the conference including mugs and scarves.