Saretta Fielding Wins Ray-Ban Design
On World Sight Day October 9 2014, OneSight celebrated the launch of the world first Ray-Ban Indigenous Special Edition Wayfarer. OneSight’s competition to find an emerging Indigenous artist saw Saretta Fielding judged the winner, selected from over 70 submissions to OneSight’s Indigenous Design Competition, to be represented on the iconic Wayfarer, with her artwork ‘Nakiliko – See’ being judged the winning artwork.
“It is a tremendous honour to be chosen as the Indigenous emerging artist to win the OneSight Indigenous Ray-Bay Design Competition and to experience seeing my artwork on such a world renowned icon,” stated Saretta Fielding.
"Winning this competition has greatly encouraged me towards my dream of being a full time professional artist and it is with this vision in mind that I take pleasure in launching my Online Gallery and inviting you to visit my site, take a browse through the Gallery and join me in discovering more about my passion for Art & Design."
This artwork reflects the value placed on sight or seeing in both a physical and spiritual sense by our people. The story is representative of a figure engraved in rock on the "map site" found at Mount Yengo, a special ceremonial meeting place in our country, for the Wanaruah and surrounding tribal groups.
The large red and yellow circles represent the figure's eyes, showing that it sees much, and placing great importance on our physical sight. The white circles containing many eyes refer to our spiritual sight, closely connected to knowledge and wisdom.
The eathly tones seen in the fluid waves symbolise country and song lines, connecting our communities in a shared vision toward improving life for our people.
The event was held in the Australian Museum Indigenous Galleries Sydney, and featured a stunning performance from Australian Idol winner Casey Donovan. Also in attendance was Samantha Harris, Aboriginal model and ambassador of the launch, who showed us how to wear the new Ray-Bans!
$50 from the sale of every pair of these beautiful sunglasses will be donated to OneSight, helping to fund their work in Australian Indigenous communities. The sunglasses will be available in three versions in OPSM stores in late October, and Sunglass Hut stores in November.
The OneSight Foundation, a not-for-profit organisation founded by leading global eye care and eye wear company, Luxottica, brings to remote and disadvantaged communities free eye screenings and free glasses when required, along with eye-health education. OneSight works closely with Aboriginal communities in Australia to build sustainable eye health management programs.
Thanks to generous annual operating sponsorship from Luxottica, corporate and individual donations to OneSight directly fund programming to restore and preserve healthy vision for millions in need. www.onesight.org.au
Luxottica Australia commissioned Saretta to reproduce her work from the size of an A4 sheet to these 2 artworks standing at 2500mm high.
Saretta received a pair of each of the glasses today, 16 October 2014. Watch her enjoyment as she unwraps them.
DEBORAH GUION, HEAD OF CORPORATE RESPONSIBILITY
When we were looking for a unique Indigenous artwork for our office, Saretta quickly become our choice of artist to tell Winc’s story.
I can highly recommend her professionalism and collaborative approach – her finished artwork speaks for itself.
LISA WARREN, SENIOR HR BUSINESS PARTNER
Working with Saretta and her team to develop the artwork for our Reconciliation Action Plan has been an absolute pleasure. Saretta’s warmth and generosity made the process incredibly informative, contemplative and enjoyable.
Danielle Gentles, Project Manager
NSW Communities and Justice
It has been a fabulous journey from the beginning in the workshop and now to have the opportunity to have our story evolve into this beautiful artwork which has a direct linkage and connection to all of us.
Jill Murray, Head of Marketing & Communications
Thank you Saretta and John for all your help with artwork and creatives for our Reconciliation Action Plan.
We really wanted to tell a creative visual story, and we really appreciated that you took the time to work with us and understand what we wanted to convey.